Let's talk about reviews

By Welton Hong, founder of Ring Ring Marketing and author of Making your Phone Ring With Internet Marketing for Funeral Homes

Deathcare businesses, and especially funeral homes, had a lot going on in the early months of COVID-19. Working to serve at-need families while governments limited the ability for people to come together in person may have taken up most of your time in the spring and summer of 2020. And for months, deathcare professionals worked to find ways to secure and support their businesses during the pandemic. With all that going on, you may not have noticed that Google temporarily suspended consumer reviews and business responses early in the pandemic. By mid-May 2020, the internet giant was publishing reviews again. But there are 6 lessons to be learned about the temporary blip on the Google review radar and more general marketing takeaways from the pandemic itself.

1. Your mailing list is as important as your Google reviews
2. Google isn't the only review site
3. Asking for reviews is almost always a good idea
4. You should always keep profiles up to date 
5. Transparency and authenticity build consumer trust
6. Google reviews are just one, possibly temporary, tool

Read full article in the spring issue of THANOS magazine - you can read online at pages 12-14

Read online THANOS magazine